Drop a JPG file here
or choose one from your device — nothing leaves your browser.
AVIF typically halves the size of a JPG at the same visual quality, making it a strong choice for photographs on modern sites. Converting your JPGs to AVIF is one of the biggest single wins available for page weight.
Creating AVIF runs in Chromium-based browsers — Chrome, Edge, Brave and Opera — on your own device. In Firefox or Safari you'll be offered WebP instead. Since the source JPG is already compressed, keep the quality reasonably high so the two lossy passes don't compound.